- For exhibitors
- About the media
A fair = A media channel
The fair as a media channel. The personal,
direct meeting between a brand and its inter-
ested parties is unbeatable for creating busi-
ness and confeying knowledge compared with ohter media channels.
In an increasingly digitised world, the fair is the only medium where buyers, sellers and products are physically in the same place at the same time - the ideal conditions for doing business.
Furthermore, what other media channel can stimulate all five senses at once? At a fair
visitors can touch, smell, see, listen and taste - all at once.
More and more businesses are realising the benefits of including fairs in their media planning. Over the last 30 years, the Swedish fair industry has developed tremendously and been one of the very fastest growing media. This strong growth can be explained by the increasing importance attached to personal meetings.
