Since the media landscape is constantly changing, with new media channels emerging, it means that we are continually reviewing our criteria for press accreditation. This implies that you, who have previously been accredited, are not guaranteed to receive it for upcoming fairs.
If you have journalistic assignments at Stockholmsmässans events, you can apply for accreditation. This also applies to you if you are a photographer or have a large number of followers on social media. The accreditation is personal, and in your application, you need to specify where we can follow up on your work.
Upon the request of our exhibitors and partners, we do not accredit advertising salespeople, PR consultants or others who do not work editorially.
Press accreditation opens two months before the fair.